Contrary to popular belief, it doesn't take a NYU film school alumni level of cinematic aptitude to produce a convincing and respectable business video. Best practices can be adhered to on the cheap if you just pay attention to a few golden rules of the production process. This infographic from KZO Innovations goes into detail on the particular steps and minutiae, but the key takeaway here is, organization. Everything begins with a clear understanding of what you are trying to make and how you are going to accomplish making it. After that it's just a matter of trade craft and best practices.Comscore estimated that U.S. internet users watched 39 billion videos online in 2012. That number can only rise in 2013 and with it the noise to information ratio of most of the videos that are in fact posted online. Any edge one can get to raise themselves above the noise and stand out from the morass of videos online, they must take.