Trade Show Strategy Starts Well Before the Show

Conference season rolls around. You feel nervous, excited, and annoyed all at the same time.

Sure, you get some time away from the office in a different city, but it's still work, and hard work at that! As anyone who has ever attended a trade show knows, it's easy to walk away empty handed if you do not expend the effort required to do a knock out job.

Your awesome display starts with idea about YOU. What type of sales setting are you most comfortable with? How is your existing branding best presented? Think about how and where you and your business are successful, and try to recreate, or at least engender, those same principles in your display.

Once you've got an idea, it's time to start looking for quotes. There are a lot of trade show display consultants out there, so it's important to judge them with the proper criteria. Here are a few guidelines:

  1. How long have they been in business?
  2. Can they provide references?
  3. Do they offer a warranty on their products / services?
  4. Do they demonstrate a clear understanding of your needs, ie, do you feel like they are listening?

Once you've found someone to create your display booth, we suggest being something involved in the process. Ask for updates regarding your project status, and if you fear you've miscommunicated anything, make sure you clearly communicate before the project advances farther.

When you're happy with you trade show display booth, it's time for action! If you can pick the location of your booth, make sure that the lighting is appropriate, and that you are near to things such as restrooms, food, and entertainment! If your location is predetermined, work on becoming comfortable with your surroundings, and knowledgeable to give your visitors directions or other guidance.

Relax, get a good night's rest, and get ready to market your product or service effectively!

Source by Calvin Froedge

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